- Email marketing isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners & consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores.
- Email Marketing is easy, effective & inexpensive. It allows businesses to reach a large number of their customers. For small-business owners on a budget, this makes it a better choice than traditional marketing channels.
An effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the company’s marketing objectives by providing its customers with value. The 4 Ps of the marketing mix are related, and combine to establish the product’s position within its target markets.
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email.