SEO - Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via results for targeted keywords.

Usually, the higher a web site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

We optimise to improve the volume and quality of traffic to a Web site from search engines, such as Google, MSN, Yahoo and others.

SEO involves improving your site's coding, presentation, and structure.

At phatolive we work to find and solve problems that may prevent your site from being fully indexed by a search engine spider.

• Long gone are the days of mere Web Site Design!
  
  Web Sites need to be Optimised.
  
  Initially, all a webmaster needed to do was submit a page, or URL to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
  
  In Simple Terms - How Web Sites are Indexed...
  
  The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains.
  
  These are then placed into a scheduler for crawling at a later date only a mouseclick away.