Q: What is SEO?

Abbreviation for search engine optimization. The process of designing a web site to attract search engine spiders and improve a site's ranking for relevant keywords within a seach engine's database. This process includes search engine and directory submission, which can require an inclusion fee.

When optimising a web site text is to be written to include prominent keywordphrases for title tags, description tags, keyword tags, alt attribute tags on images, headings and changes can also be made to the first 200-250 words in the main body text.
Q: I am a Complete Newbie, Can you setup, design and host my web site for me?

At Phatolive our team are able to design and implement your web site from start to finish. Contact us with an idea and a domain name and we will do the rest.
Q: What are Google Adwords?

A Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side of the Google Search page on keywords/key phrases that you choose.

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience. When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad.

Q: Why are Search Engines Important To Me?

85% of all website traffïc is driven by search engines. The only online activity more popular than search is email. 79.2% of most Internet Users don't go to page 2 of search results. 42% of users clïck on the no.1 result. For the under-40 age-group, the Internet will become the most used media in the next 2-3 years.

Q: How Long Does It Take to Get a High Search Engine Ranking?

A long time! It's impossible to say how much time you'll need to spend generating links, but you can be sure it'll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then, you'll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

E-mail: info@phatolive.co.uk